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In-game advertising for Starcraft II
The multiplayer component of StarCraft II will have in-game ads. That’s what Robert Kotick, CEO of Activision revealed. Blizzard’s partner company is scheduled to launch StarCraft II this year for PC only.“On the Blizzard side, [we need to] really be figuring out things like the StarCraft business model for the future, with in-game advertising and sponsorship, [which have] really not been something that has moved the dial for anybody in the videogame industry, but that we think presents tremendous opportunity for the future”, says Kotick
The multiplayer component of StarCraft II will be based on the well-known Battle.net service, which already displays a space for advertising banners. The single-player component of StarCraft Ii will NOT contain in-game ads.
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