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World of Warcraft: Initial plans didn’t include monthly costs.
The initial project for World of Warcraft did not include the monthly fees to access their official servers. That’s the official word from Rob Pardo, vice-president of Blizzard Entertainment, in an interview for Gamasutra.“When were first going to make World of Warcraft, we wanted to make it free and advertising supported”, Pardo commented. “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”
Obviously Blizzard expected another type of business with World of Warcraft at their first developing stages. The same Bill Roper, in fact, declared that his ex-software house (he’s now the CEO of Flagship Studios) had hoped to sell a million copies. World of Warcraft is the most successful MMORPG developed in an non-asian country, with more than 10.7 million subscribers.
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