Analysts claim Modern Warfare will sell 20% less without the Call of Duty label

The move by Infinity Ward and Activision that removed the Call of Duty label from Modern Warfare 2 (which is a direct sequel of Call of Duty 4: Modern Warfare) could cost them 20% less sales. It’s what the OXM analysts have revealed to Gamasutra.

The number comes from a field research, where a number of videogamers have been asked if they had heard of Call of Duty: Modern Warfare 2, and then repeating the same question using only Modern Warfare 2. The affirmative questions would have gone from 40% to 20%, and the analysts apply that percentage to the game sales as well.

Whether the game has or doesn’t have the Call of Duty prefix, it is certainly one of the most awaited titles on the season, and it will arrive on stores the next November 10th, for PC, PlayStation 3 and XBox 360.

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